Why Does My Business Need Social Media?
Social media has seen explosive growth over the last few years, and it's created a powerful new medium for community interaction online. Savvy businesses can leverage this area of online marketing to build their brands online and get their products and services in front of more people. Essentially, you can use social media marketing to build relationships that work to increase your ROI.
How Does Social Media Compare to Other Marketing Channels?
Social media marketing is different from other marketing channels in that exposure is primarily achieved through word-of-mouth. The goal is to get the right information in front of the right audience, with attention-grabbing content that followers then share with their own social networks. Because a trusted third party is basically vouching for your brand, social media allows you to market your business in a way that better resonates with customers. From Facebook to Pinterest, social media hardly feels like traditional marketing.
What Results Should I Expect?
Traffic from social media can help your business get more customers, but it has to be done correctly to be effective. Our team always follows accepted social media best practices, and our process is entirely transparent (to learn more about the steps, please see below.) Our experienced social media experts will work with you to create and implement a unique and comprehensive social media strategy. The result? A connected and engaged customer base that chooses your products and services over the competition's.
How can Social Media help your business?
Smart business owners know that building relationships with their customers and clients is a vital part of running a successful company. The average social media user spends nearly 2 hours on social platforms every day, and they aren't just keeping in touch with friends and family. People also use social media to interact with businesses and brands that they love. By being active on social media you can build relationships and foster brand awareness, handle customer complaints and inquiries quickly, get more website traffic, and ultimately increase your bottom line. -Active Media
Social Media Audit
We'll kick things off with a thorough audit of your current social media efforts. First, we'll take a look at which platforms you're currently using, measure your success, and determine how "on brand" your existing social media accounts are. At this time, we'll also scope out your business's competition and discover what people are saying about your brand online.